Analytics & Growth
Data that tells you what to do next.
We set up, clean, and interpret your marketing analytics so you can make confident, data-driven decisions — and stop guessing what's actually driving growth.
Full-funnel
Attribution
GA4 + custom
Dashboards
Actionable
Insights
What We Do
Analytics that connect marketing activity to revenue.
Most businesses have data — they just can't read it. We set up proper tracking, build clear dashboards, and translate the numbers into decisions that move the business forward.
Our Offerings
What's included.
Analytics Audit
Identify tracking gaps, data quality issues, and attribution blind spots.
GA4 Setup & Migration
Proper GA4 implementation with events, conversions, and audiences configured.
Custom Dashboards
Looker Studio or Metabase dashboards built around your KPIs.
Attribution Modelling
Understand which channels and touchpoints are actually driving revenue.
A/B Testing
Structured experimentation programmes to continuously improve conversion.
Growth Consulting
Monthly strategy sessions to identify and act on growth opportunities.
How We Work
Our process.
Audit
Assess your current tracking setup and identify gaps and inaccuracies.
Tracking Plan
Define every event, conversion, and dimension you need to capture.
Implementation
Set up or fix tracking via GTM, GA4, and platform pixels.
Dashboard Build
Build dashboards that surface the KPIs your team actually uses.
Analysis
Regular analysis sessions to interpret data and identify opportunities.
Experimentation
Run structured A/B tests to act on insights from the data.
Tools & Technologies
The stack we use.
Why Heaps Lab
What makes us different.
Data quality first
We fix your tracking before we try to analyse anything.
Business-first reporting
Dashboards built around your goals, not vanity metrics.
Actionable insights
We don't just report — we tell you what to do with the data.
Full-stack analytics
From tag implementation to attribution modelling — all in one team.
Ready to start?
Let's build something great together.
Tell us about your project and we'll get back to you within 24 hours with a clear plan and honest advice.
Start a Conversation