Search Engine Optimization
Rank for the terms that actually drive revenue.
We combine technical SEO rigour with content strategy to build sustainable organic growth — the kind that compounds over time and doesn't disappear when you pause your ad spend.
2x
Avg. organic traffic growth
Technical
+ content SEO
Long-term
Growth focus
What We Do
SEO that builds an asset, not a dependency.
Most SEO agencies optimise for rankings. We optimise for revenue. That means focusing on keywords with commercial intent, content that converts, and technical foundations that let your site compete for years.
Our Offerings
What's included.
Technical SEO
Core Web Vitals, crawl health, schema markup, and everything under the hood.
Keyword Research
Identifying the terms your ideal customers actually search for.
Content Strategy
A publishing plan that targets the right topics in the right order.
Content Writing
SEO-optimised articles and landing pages that rank and convert.
Link Building
High-quality backlinks through outreach, digital PR, and partnerships.
Local SEO
Dominate local search results for your city and service area.
How We Work
Our process.
Audit
Full technical and content audit to establish a baseline and find quick wins.
Research
Keyword and competitor analysis to identify the highest-value opportunities.
Technical Fix
Resolve crawl errors, improve page speed, and fix structural issues.
Content Plan
A prioritised editorial calendar aligned to your commercial goals.
Publish & Optimise
Regular content publication and on-page optimisation.
Build & Report
Link building campaigns and monthly performance reporting.
Tools & Technologies
The stack we use.
Why Heaps Lab
What makes us different.
Revenue-focused
We measure success in qualified traffic and leads, not just rankings.
Technical depth
We fix the underlying issues that hold sites back, not just the surface symptoms.
Content quality
We write content humans want to read and search engines want to rank.
Transparent reporting
Monthly reports that connect SEO activity to business outcomes.
Ready to start?
Let's build something great together.
Tell us about your project and we'll get back to you within 24 hours with a clear plan and honest advice.
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